Maybe it is a bit heavy topic for a weekend but once you become an entrepreneur you never stop being one!
So, I was wondering, does your customer have an outstanding purchasing experience with you? When people come to buy something from you, do they go on a wonderful journey with you? Is it planned or is it just happening?
When we go to the shops we can do shopping in a way we choose. Or we can shop online but then nothing is the same – ok, maybe one thing: our balance on our bank account changes the same way.
Why is that we want to feel, touch, smell what we buy? Certain things are OK to shop online, others are not. So what can you do to encourage online shoppers?
Change the way you promote your products. Make them feel, hear, see your product used in real life. Display your products as if it was really the thing they cannot live without.
Make them feel that they already sitting on your sofa, reading your book, wearing your jewellery or listening to your music.
How can you do that? Upload pictures that feature your product in use. Use high-quality photos. Create videos that show your product in use. If you make music, use it and show people enjoying it. If you sell logs, go ahead and show a well-designed living room with the most beautiful fireplace.
Put effort into selling and it does not mean you need to push your product … it means you need to display your product in a way that it shows how unique it is. How wanted it is. How it solves a problem. How everyone loves it. Make the purchasing experience a great one!
If it is still not clear what I mean, I bring an example from a very talented artist designer who makes bags. Simple as that: bags. But these bags are not only bags. No, no.
These bags will make you feel unique. These bags will make you feel beautiful. And yet, which display would catch your eyes? Which one would make you feel that “I cannot live without a bag like this.”?
The Aranka Bandula brand has a feature that is amazing! You need to see this and copy it!
If you want to read more, here is a good article about the topic.