The number one key to build community

What do you need to build community? Why do you need to build community at all?

Nowadays markets are overloaded. What makes you different from the guy next door is that some people know and trust you. Others trust him. What will make people trust that you will deliver quality to them? YOU. Your personality, your brand. Your communication.

For example, if I know someone selling knitted saucepans and I start to follow him, I will see his notes, comments, we even make friends on social media, so I see his posts. I love his work, I am thinking of ordering a whole big set of his knitted kitchenware. And then, I see him posting about other clients.. making fun of them. Ridiculing his own followers, his own people. He starts posting about the “idiots” who believed that knitted saucers are great for cooking and makes jokes about what messages he gets.

I have seen this many times. And not only me, but everyone. Every single follower. Do you work hard to build a brand with one hand and then you ruin everything with the other one?

Or are you smart and you build your brand with one hand and you support it with the other one?

What will your profile tell about you?

This is the number one step. That you understand the importance of your communication. How much, how, to whom and when and where… this is essential.

I am writing a piece about channels, too! Next blog post is coming up soon!

If you have any question, do not hesitate to contact me, I am available to chat anytime!

Mariann Hornyák

 

My vision board

… or dream board…

I share a secret with you now. This is so personal. I have dreams that I have not yet shared with anyone here.

This is how it started: I was dreaming about the sea and a life that allows me to spend ALL my time with the ones I love. I was dreaming about feeling healthy and pretty and actually look good in that damn sexy bikini. For too long it was just a dream.

One day I felt it is time and started to think about the “how to” part, so the planning began.

I discovered how to cheat my brain and how visualizing my success would lead me to actual success. I created a vision board, or dream board. I collected pictures, I find the best words that expressed what I wanted to achieve. I did a plan to calculate how much money I need, what I must do, what the steps are and I put these on the board. I have a plan to follow to make my dream happen and become true.

I love my vision board. So easy to create one, if you understand the logic behind it.

I recommend this book, it is brilliant.

What I did was easy. I printed pictures about the beach where I wanted to live, I printed a picture of myself (I was not brave enough to do it in a bikini), I picked a photo of my extremely handsome husband and put the numbers and words on a board along with the photos.
So, what do you want to achieve in your business or in your life?

How to USE your network – 8 tips

It will be short, so have an espresso this time rather than a big cuppa. Enjoy reading!

Are you member of a networking group? For what reason did you join? What was in your head when you clicked ‘apply’? Is this a free group or do you pay a yearly or monthly fee? If yes, how much? A few hundreds per month or per year? Or just a few pounds per month?

Do you spend much time there? Do you use that group? What do you get for your time and for your money?

8 Leadership Qualities That Really CountLots of questions, I know.

So here is a list of ideas what your networking group can do FOR YOU!

  • meeting like-minded people – great to have a tea with someone who understands what I am talking about.
  • getting discounts from members – wonderful, do Christmas shopping without problem.
  • promoting each other’s business pages – spreading the word, their friends might be your ideal client.

These are great but is this enough? There must be more in this!

And then you can do all these for them, right? Because the golden rule of networking is: Give five times, ask once! Share, comment, like, recommend, promote and invite. You do it first, then expect it back.

What else can a networking group do for you? (and you for them?)

T.E.A.M.

T.E.A.M.

  • skill-swap – you can get your eyebrow waxed in return for a few cards. Connect with those who offer services that you would use anyway.
  • team-up – have a shared giveaway! You sell deli, she sells boxes, promote your products together!
  • link your services or products – do you offer training, invite a 20 minutes office massage in the lunch break so you add fantastic value to your product. Or if you run a place for kids then team up with a nanny or crafter to do extra classes together.
  • delegate the job – you take beautiful photographs, others have fantastic copy writing skills, so combine them, work on each other’s website or blog weekly. Add value, add extra content to the pages.
  • post on Facebook for each other – some  people have more time to do social media and are more skilled. Others cannot really get there to post weekly. So offer something for each other! You can find the businesses around you who are linked to yours and you can have a common social media campaign or you can just run your platforms together by adding each other as admin.

birth of ideasBeing in a networking group means that you are not alone to do the job. You have lots of people around you to share with. You all save time, you all save money. You inspire each other and you will feel so much more creative and open.

Connect, share and enjoy! This is networking. And this is just the basic level.

See you soon for a cuppa,

Mariann

Give more attention to your clients by using a checklist!

How do you know that you deliver by your clients’ need? Do you agree in advance? Is it in writings? Are you required to do the same thing daily, weekly? Do you have a process, a routine you follow?

MH Consulting

MH Consulting

  • How do you work?
  • Are you structured or things just happen?
  • Are your clients happy with your work or would they tell you?
  • How can you make sure that you deliver on high standard?

It is amazingly simple! 

You ask them what they want AND You write it down. When you completed each task, you tick it. That’s it!

You can have a pre-designed checklist with you. Trust me, your customers will be impressed!

Let’s see an example. You run a gardening service and your new customer needs cutting and unweeding in front and rear gardens. So how would you put together a checklist?

checklist

checklist

  • unweed rear
  • unweed front
  • front hedge trimmed
  • rear garden bush trimmed
  • roses cut
  • lawn mowed
  • garden waste collected
  • garden waste moved from front
  • garden waste moved from back
  • and what else could you add? Like: tools collected, client checked the work done…

It will not only help you to make sure that you finish the job promptly and properly but it will give you a real professional look as well. Do you think your customers would deserve a little extra attention? Give it to them and they will be grateful.

Why is it also useful?

When your client calls you next time to do the same job as before they will expect you to remember what was required a few weeks ago. So what if YOU offer a routine that you repeat weekly or fortnightly? This will not only engage your client but it will build more trust. They will feel that you CARE about their needs. You listen. You really listen and understand. I think it is the most important. That your customer feel you pay attention.

Do you need help with your checklist?

Contact me, remember, your first session will cost you NOTHING! Yes! It is free of charge! And we can analyse what else your business need to grow, to become more professional, to be able to raise price or find more clients.

Talk soon,

Mariann